How to Choose the Right Lettering STyles
But before we can get into those details, let’s take a look at the main types of letters:
Sans Serif letters are sans, or without, those little feet.
Script is just another word for cursive.
Serif, sans serif, and script are like toast – what you put on top can make a huge difference. The details that you add to evoke a certain style are what really set your letters apart.
For example, these are all drawn with serifs, but are clearly worlds apart.
The first feels like it came straight from novel in the 1800s.
The second is both more modern and traditional.
While the third is fun and playful, with a definite 70s vibe.
Adding and altering these details are how you can make a design capture the right feeling or association, but what do you do if you’re not entirely sure what details to use?
Let’s take a look at this logo I lettered for Pine Creek Creative (which for the sake of confusing pronouns, I’m going to add is a side hustle of mine + my biz bestie, so I’ll be saying we).
Pine Creek Creative is a small digital creative agency, focusing on helping local brick + mortars expand their online presence and foster a local community. We knew most of our target audience would be men in their 40s to 50s, so our logo needed to be fairly unisex while still reflecting our core values of creativity, imagination, discovery, growth, and fun.
My favorite logo concepts were:
We went with the top left, where I combined a bit of old fashioned sign painters with the textured monoline script I always see over pictures of nature and pine trees (if you don’t believe me, ask Pinterest!) to create:
I that’s a whooole lotta information that just came your way, so here’s your strategic breakdown:
- Hand lettering can make you feel a certain way or associate that design with a certain thing
- Adding or altering details changes the overall feel of the letter/word
- Look to outside sources of inspiration when you’re feeling stuck on deciding which details capture the feeling you want
It takes time, and it takes practice, but hopefully now it’s not as overwhelming or intimidating as it felt before.
Now tell me – what’s your favorite style of letter?! What kind totally intimidates you? Let me know in the comments below…